Don’t you hate rushing to the movie theater in order to make the displayed start time only to find out you still could have hit the concession stand?

Financial expert Martin Lewis is calling on cinemas to give a film’s official start time, not the kick-off of the commercials and trailers. Lewis attended a recent screening that was said to begin at 8:45 pm but didn’t actually come on for another 32 minutes. So he took to Twitter to complain.

The message posted Sunday has gathered over 54,000 retweets and more than 78,000 likes, even gaining support from Hot Fuzz director Edgar Wright. Are you on board with movie theaters posting what the actual time a movie will start, rather than when the previews will begin?